Leagues Cup // Major League Soccer
Project Scope
Create multiple Ads for all 77 games for the World Cup-style tournament between two leagues, Liga MX and MLS, in three languages.
Approach
We covered over 20+ games to create high-quality capture in the later rounds to turn ticket-sell ads around in 48 hours. We built an expanded team of soccer enthusiasts to tackle three languages: Spanish, French, and English. We made custom videos for every match that included a custom animation graphics package, voice-over scripts, In-stadium game presentation videos, and ads for all media outlets.
Credits
Produced by: Starting Eleven
Director of Operations: Brandon Bland
Director: Casey Wertz
Animation: Ben Makovsky and Maria Babcock
Editors: Chris Burrow, Jason Cadena, Luis Villarreal, Stoney Yoos, Maria Babcock
Lead Photographer: Devin L'Amoreaux
Video Coverage team: Jason Cadena, Luis Villarreal, Nelson Chavez, Nick Brown, Hanin Atighi, Lauren Terry, Jordan Borel, Julian Bright, Rodolfo Chona, Keith Dixon
Going beyond the ask of game capture, we wanted to create an iconic moment that lived forever as something written as history. Devin L'Amoreaux pitched the idea of a trophy room moment with the legendary Inter Miami team. Something we pride ourselves in is going the extra mile to achieve greatness.
"Coordinating the creation of over 400 assets has been exhilarating. Working with a creative team allowed us to push the boundaries of how to showcase this special event. The assets we created bled into our capturing of some of the Leagues Cup matches. At times, those same people who worked on our assets could watch their work in real-time on the big stage!"