Mextour // Mexican National Team
Project Scope
Player content capture, same-day edits, custom graphics, original content, and story-driven content.
Approach
For media day specifically, the concept came with the idea that many players can change for each FIFA window, and we knew we wanted a way to integrate missing players but push the creative as far as possible. We did a floor and video wall to show each player's identity.
Credits
Produced by: Starting Eleven
Director(s): Casey Wertz & Devin L'Amoreaux
Production Desinger: Casey Wertz
1st AD: Luis Villarreal
AC: Jason Cadena
Animation: Maria Babcock, Nico, Ben Makovsky
Photography: Devin L'Amoreaux
We all know games are best recapped immediately after. So we built a system that gets a creative edit within hours of the game to relive the game the very next morning using frame-to-cloud and a highly talented internal coverage team.
"Mextour Media Day 2023 has been an incredibly fulfilling project for me. Directing emerging talents like Santiago Gimenez and established legends like Guillermo Ochoa is always a privilege, and this time was no exception. The entire team came together to create a remarkable experience for our client and their players, and it's moments like these that make our work truly rewarding."