About Us
Setting the standard for soccer storytelling.
It's not a game. It's art.
Starting Eleven is the leading soccer-specific production agency in the United States. From conception to post-production, we deliver authentic stories rooted in respect for the sport — and everyone who loves it. We elevate narratives for athletes, clubs, leagues, and brands by connecting artist to artist.
Starting Eleven has covered everything from the World Cup and the cover of EAFC (previously FIFA) to every significant soccer game played in the United States. We are a bilingual, multicultural team of soccer enthusiasts.
This is our passion, not just another job.
Projects
Breakaway
MLS x TV
This project is a big undertaking for us, balancing a player's time and achieving high quality through the camera and story. Sometimes, the equation doesn't favor us, but that is what makes us the best at what we do. We know how to be in the player's shoes and bring the best out of them.
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Messi Mania
TV
Initially, a doc that was supposed to comprise of a few games dwindled to one as it was enough to tell the story. We captured Argentina fans bowing down to a mural of Messi, fans fighting their way into the training center to see Messi, and Messi winning his first game on a free kick in the closing minute. The script was written for us.
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